Monetization

Honestly, making money on apps is going to require an entirely separate ebook (which I am working on), but let me save you all a lot of time and energy by cutting through a year of testing and furiously working with every method imaginable. Here’s the list of potential monetization paths: • Paid vs. Free

Continue Reading →

Promotions - HIGH IMPACT

Some promotion networks suck, but some are great. I was lucky enough to get featured as an Openfeint Free Game of the Day and it was awesome for my app. I’m doing other promotions and you definitely see a spike when you get released on these networks. Your best bet is to Google “free app

Continue Reading →

Reviews - MEDIUM IMPACT

Part of marketing is to create the world you want people to see, to build a self-fulfilling prophecy. This can be done through getting reviews and making sure you continue to get reviews. I did this for Red Speed Racer- I had about 60 people provide reviews over the first 45 days in order to

Continue Reading →

Design - HIGH IMPACT

The most fundamental of all marketing is going to be the design of the app. Icon and screenshots make a huge difference in conversion. Think about it – every single app has the same basic opportunity from the very start and will get about the same number of eyeballs as the apps released on the

Continue Reading →

iPhone Application Publishing

“Winning isn’t always finishing first. Sometimes winning is just finishing.” – Manuel Diotte Publishing refers to the process that takes the completed Xcode project and moves it into the Apple store. It has it’s own name because, honestly, it’s an entire process in itself, even for seasoned veterans. There are companies whose entire business is

Continue Reading →

The Development Process

“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.” – Charles Dickens You’re now in the game, congratulations! By going from having a dream to actually building it puts you ahead of 95%

Continue Reading →

Hiring a Designer

“Everything is designed. Few things are designed well.” – Brian Reed Somewhere along the way, developers managed to assert themselves as the most important and crucial part to a software project, and for good reason. Functionality and bulletproof coding make a product great and will lead to success time and time again. But we’re not

Continue Reading →

App Costs

Development for iPhone apps deals with the programming side of the process. With most projects, an app development firm is going to roll up the design into the entire project since it’s a bear to try and piecemeal images into an app unless you build the whole thing dynamic and through XML via online databases

Continue Reading →

Hiring a Developer

“There are no shortcuts to victory.” – Richard Lugar I’m going to start this section with a cliché – you get what you pay for. The truth to this statement continues to manifest itself not only in my business but in my life. Quality costs money. It’s as simple as that. When you’re hiring a

Continue Reading →

Vision to Paper

“A really great talent finds its happiness in execution.” – Johann Wolfgang von Goethe You’ve got your idea. Yes! Awesome. You’ve gone through as many of the different scenarios as you can in your head to find holes in the business logic. You’ve got a great story to tell and an incredible vision to paint.

Continue Reading →