Creating Your First App - Step By Step Guide
Coming Up With An Idea
The most important part of creativity is coming up with ideas and apps are no exception. Whether it be from seeing apps that are already in the store, thinking of a good solution to a problem you face, or simply thinking something would be cool are all great reasons to develop an app.
Being passionate about your idea is going to carry you through the process. If you’re not passionate, you’re going to burn out.
As a marketer and businessman, I look at all ideas in
the app world through the lens of “how is this going to make money.” There are very few people out there that want to spend a lot of their cash on something that’s just cool, and this isn’t for them. This is about making sure your idea is not only good but will win in the app market.
In traditional business models, there are two general areas of success:
- Developing something that no one else has
- Beating your competition by being better than them
When you’re coming up with your idea, ask yourself these two fundamental questions. My experience is that it’s going to be very hard to come up with an idea that is completely unique (other than games) that can guarantee interest. It’s possible, but very hard to do unless you have a big budget. My advice: focus on an existing model and make it better.
As you think about your idea and discuss it with others, it is imperative to make sure it’s bulletproof from the start.
“How many levels are you going to have?” “What’s the design going to be like?”
And most importantly:
“What’s unique about YOUR app?”
On this note, I will leave the rest up to you and your devices, but remember that an app needs to be special in some way. This can come through the following:
- Unique functionality – “The screen is going to use a swipe instead of a tap”
- Unique design – “I’m going to create a cartoon version of the weather app.”
- A remarkable story – “This app is going to catalog a personal or non-personalstory from my life that I can share with people.”
- Marketing/Distribution – “A company with 2 million Facebook fans signed a contract saying they will promote it for six months.”
The following are NOT good reasons to embellish an idea:
- Copycat approach – “I could DEFINITELY make a stick figure running game.”
- Greed – “I just want to make money, and this is going to get me there.”
- Glamor – “This idea is just so sick, dude.”
And so on.
Come up with an idea that means something to you and your chances of success skyrocket.
Everyone’s got GOOD ideas; few people have GREAT ideas. Be very honest about where you stand and, when you’ve got something that’s truly excellent, begin the process.