Reviews - MEDIUM IMPACT
Part of marketing is to create the world you want people to see, to build a self-fulfilling prophecy. This can be done through getting reviews and making sure you continue to get reviews. I did this for Red Speed Racer- I had about 60 people provide reviews over the first 45 days in order to make it look really popular. Do I have proof? Not necessarily, but I think everyone would agree that having reviews there makes an app look more legit.
You can get these by checking out a site like www.fiverr.com or going on elance.com and putting up a bid for someone to review your site. Be careful – do it too quickly or with poorly written reviews and it can actually hurt you, even if they’re positive.