Review Sites - Paid and Free (MEDIUM and LOW IMPACT)
I spent about $300 on paid reviews which got me a lot of exposure and press out of the gates. Interestingly, though, they did very little for my download numbers. The day on which my app was featured I saw no increase in downloads, nor did I see one the following day.
What I did gain, however, was some great people to quote, enhancing my credibility. You’ll notice that in my meta description I quote one of the top paid review sites which is awesome for looking legit. I’d recommend doing at least one paid review and getting the full package (Video review, in-depth review, twitter blast, etc) and milk it for everything. Just don’t expect a lot of downloads from it.