Press Releases - MEDIUM/LOW IMPACT
I say Medium/Low for the 90% of apps out there that really don’t do anything special. I didn’t do a press release because Red Speed Racer itself doesn’t have a killer story. What I COULD do a press release about, though, is that I’m an internet marketer who licensed the source code in order to start putting out information on the web that no one else does. That would be a great PR move – telling people about howRed Speed Racer has 10 cool levels and is integrated with Openfeint is just lame.
If you’re going to do a Press Release, sell a story, not functionality.