Advertising Networks - MEDIUM/HIGH IMPACT - DIFFICULT ROI
I really can’t recommend this to anyone unless you’ve got a serious monetization strategy because the numbers are just so hard to justify. You’ll get lots of downloads, but it’s going to cost you an arm and a leg. You’ll have two options:
1. CPM models – you pay per thousand eyeballs on your banner (iAds, AdMob) 2.CPI models – you pay per install that users in your network perform
The CPI model can range from $.50-$3.00 per install. Think about that – you’re paying up to $3 for one download! You better have some serious in-app purchasing to make those numbers work.
I leave the advertising for the big guns who’ve got a few hundred thousand to spend. Also, it costs $100K just to get in the door and advertise on iAds, FYI.