All Systems Go - The Ultimate iPhone App Marketing Power Move
I’ve talked to a lot of developers and marketers and pretty much everyone agrees with me on this – the absolute best thing you can do in this market is to put all your eggs in one basket and go for gold on one day with the hope of climbing the charts as high as you can across the world.
When I did the Openfeint promotion, I went to the top 10 in Italy for about 4 days and had HUGE download numbers. I talked to a few guys who organized four or five different promotions to all set off on the same day and had enormous success.
Here’s what you should do:
1. Make your app paid for at least 60 days.
2. Work on an update and have it set to Manually release. Make this update as awesome as you can (new levels, new graphics, whatever)
3.Find at least 3 “free app for a day” promotion networks and sign up all of them for the same day (***note – you may have to update your meta description as part of the promotion terms, so make sure you’re clear that only one of these requires you to do that).
4.On that day of the promotions, switch your app to free and release your update.
This is without a doubt the #1 way to get a massive spike in downloads. This will begin to put you on a different level because of the word of mouth effect, along with giving you a much more potent update strategy.
In closing, the best tips I can give are:
1. Tell a story and sell that story, not an app.2. Make the design awesome
2. Make the design awesome
3. Create a really great brand out of your app
The rest is easy 🙂